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5 ways to market your real estate brand after a name change

A little over a week ago, Michigan real estate agent Lisa Kay VanderMeer eloped with her now-husband, Steve. In getting back to business, she’s grappling with a common question for many agents who change their last names after marriage or divorce: How should she market the new moniker? VanderMeer, formerly Lisa Kay Yonkus, didn’t want […]

Court rejects Zillow’s insurance claim for legal expenses in VHT case

Looks like Zillow will have to cover its own legal expenses — including an $8.3 million verdict if it sticks — for infringing real estate photography company VHT’s copyrights. On Thursday, a federal court ruled that Zillow’s insurance carrier — National Union Fire Insurance Company of Pittsburgh, Pa. — did not have to defend or indemnify Zillow in […]

Urban Land Institute forecast: Housing starts expected to jump while prices moderate

If you asked 53 real estate economists and analysts what they see in the future of the housing economy, what do you think they’d say? Thankfully, you don’t have to guess; Urban Land Institute released its semi-annual Real Estate Consensus Forecast today. Rental rates, home starts and prices “The apartment sector has performed very well […]

Berkshire Hathaway HomeServices to target Chinese buyers via Juwai.com

Juwai has teamed up with another U.S.-based brokerage, Berkshire Hathaway HomeServices (BHHS), to syndicate all of BHHS franchises’ residential listings. This is the third partnership the Chinese portal has cemented over the past year, further establishing its place as the top resource for Chinese buyers across the globe. In 2016, Juwai.com handled $14.6 billion worth […]

Daily market update: April 20, 2017

We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Thursday, April 19 Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey Mortgage applications decreased 1.8 percent from one week earlier. The refinance share of mortgage activity increased to 42.4 percent of total applications from 41.6 percent […]

John Davis takes the reins as sole CEO of Keller Williams

John Davis John Davis is now the sole CEO of Keller Williams, while former Co-CEO Chris Heller is moving out of the executive suite, the franchise announced today. Heller will remain in connection with KW as an operating partner, a regional owner and an advocate for Keller Williams agents. Just two months ago, Keller Williams […]

11 reasons real estate agents should be replaced by robots

Robots can be programed to adhere to the NAR code of ethics always. Robots don’t need sleep or take days off. Buyers would not have to wait for an available human so that they could make an offer. Robots could be programed to truly represent buyers and sellers and even be dual agents without conflict. […]

Don’t feel like transacting? Try this business model instead

F.C. Tucker broker Angela Raab chats with 12-year veteran Tacoma, Washington, agent Marguerite Giguere about her unique business model. “I learn all my lessons the hard way, and I’ve really learned to trust when I like and don’t like doing things in real estate,” Giguere said. She’s never had a hard time getting leads, but she’s […]

Switching brokerages? Use your head, not your heart

Switching brokerages is a fairly common practice in the real estate industry, but the reasons agents make the move can vary widely. Often, it’s in search of a better split. Or sometimes just a “better fit.” Regardless of the reason, agents are on the move — perhaps now more than ever. According to the National […]

What real estate agents should know about pot legalization

An out-of-state client is seeking a home that’s already set up for growing marijuana so that all he has to do is move in and get started. Meanwhile, a pregnant buyer is concerned about possible mold or contaminants resulting from growing pot indoors — so she also wants to know what houses have hosted a grow space, […]

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