Mobile is still ultra-hot and marketing automation is still on the rise — but real estate leaders aren’t as bullish on the future of virtual reality (VR) or artificial intelligence (AI) emerging technology in the industry. Those are a few of the findings from Imprev’s annual Thought Leader Survey, a biannual survey that the marketing […]
Steve Garrity SAN FRANCISCO — “The best engineers can always get jobs — it’s not hard,” noted Steve Garrity of Hearsay Social. So how are you supposed to find the very best people to build your real estate software? On stage at Hacker Connect, part of the programming at Inman Connect San Francisco, Garrity explained […]
Eugene Pak, director of business development, Climb Real Estate SAN FRANCISCO — “If you have 30 agents, you have 30 out-of-control agents,” said Climb Real Estate’s Eugene Pak at today’s Indie Broker Summit, part of the Inman Connect programming. The lighthearted comment generated chuckles from the audience of independent brokers and set the tone for […]
SAN FRANCISCO — Most real estate agents know that a lead is nothing without follow-up. That holds true even when that lead is coming from a shiny new — if controversial — tech product. When Realtor Veronica Figueroa receives a homeseller lead from Zillow Group’s Instant Offers program, that’s when the work begins. She doesn’t […]
SAN FRANCISCO — “Keller Williams isn’t taking any of our market share,” Jerry Holden told attendees at today’s Inman Connect San Francisco Indie Broker Summit. Holden, broker-owner of Ohio-based The Holden Agency, credited his firm’s success against the industry giant to three simple rules: No assholes. Have fun. The grandmother rule: “Treat every customer with […]
When dealing with an estate or an executor, you need to take on a special, more sensitive approach. How do you make sure to avoid awkward situations? What part does empathy play in securing that sale? Estates and generating business Successful lead generation in any market requires persistence and patience. Estates and executors can turn […]
As real estate agents, we take pride in our intimate knowledge of the markets we serve. We know the comps in the area and all the data to match, and we can tell you all about the local flavor — the best corner coffee shops, tricks to finding a good parking spot, the location of […]
Evergreen content is one of the most defensible forms of digital marketing available in the real estate industry. An upfront investment of time and creativity can pay dividends for years if it’s done properly. First of all, let’s define evergreen content. In the simplest form, evergreen content is content produced that doesn’t have an expiration […]
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SAN ANTONIO/SOUTH TEXAS AREA: Atascosa, Bandera, Bexar, Comal, Dimmit, Guadalupe, Karnes, Kendall, Kinney, La Salle, Live Oak, McMullen, Medina, Uvalde, Zavala, Zapata
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