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Piecing together the future: A click-to-buy real estate world

Ready for the ultimate challenge? Put together a 2,000-piece jigsaw puzzle without the box cover. Then make it interesting — flip an hourglass and race with your mates against the sand. That adrenaline rush is exactly how I have felt the past few weeks, trying to piece together what the real estate industry might look […]

Broker Public Portal gaining steam since Homesnap deal

Since its inception in 2015, the Broker Public Portal (BPP) has received its fair share of criticism from those who wondered if the broker/multiple listing service-led venture would have the chutzpah and the technology to truly challenge consumer-facing home search giants like Zillow and realtor.com. Now, a year after solidifying a 50-50 ownership deal with real […]

How indies can recruit top agents from ‘big box’ brokers

NEW YORK — Ontario real estate broker Paul Fitzpatrick came to Inman Connect New York with a problem: As an indie broker, how could he recruit experienced agents away from the “big box” brokerages? “They’re afraid to leave that brand name for someone that doesn’t have that national name recognition,” said Fitzpatrick, speaking from the […]

How an agent is using her Asian roots to serve international buyers

It’s been under six months since Lake Oswego, Oregon-based agent Josephine Tang broke into real estate, but she’s already making a name for herself at Cascade Sotheby’s International Realty (Cascade SIR). As the very first recruit on Cascade SIR’s Asia desk — a unit of indie brokers fluent in the foreign languages, logistics and customs […]

Decoding the broker/MLS cold war on consolidation

Why is the MLS so misunderstood? This timely question was posed by FBS CEO Michael Wurzer (provider of FlexMLS software), regarding the highly publicized MLS 2018 panel at the California Association of Realtors’ annual meetings this month. The C.A.R. event put our industry’s dysfunctional consolidation discussion between brokers and MLSs in the spotlight. It also shed light […]

5 simple social media contests that’ll boost engagement this spring

Competition in the real estate industry is stiff. It requires marketing strategies that are high-quality and unique. The spring season presents the perfect time for real estate agents to reach more prospective clients. Here are a few pre-spring season social media contest ideas for real estate agents. 1. Facebook, Instagram and Snapchat comment giveaways These […]

This book wants to help you unlock the power of Snapchat

Chelsea Peitz is brave. She started using Snapchat in May 2016 when it was barely on most real estate marketers’ radar, and within 18 months she became a Snapchat influencer in the real estate community. And then when Instagram started copying Snapchat’s most attractive features and Snapchat’s future started looking bleak, Peitz wrote a book […]

How to develop the habits of highly successful agents

Shon Kokoszka helps average real estate agents develop the habits of highly successful people; that’s his job and his passion. Shon Kokoszka Over time, the average agents he coaches turn good practices into good habits. Soon after, they’re making more sales and more money than ever. Is that surprising? Kokoszka doesn’t think so. In fact, […]

MarketView Broker tool serves up data on the competition

Showing management company ShowingTime has launched MarketView Broker, a new tool for real estate brokers who want to more easily analyze their local markets and identify opportunities for growth. The analytic tool, a browser-based application, lets brokers know their market share, and that of their competitors. Users can research new neighborhoods they might be thinking […]

10 cities where you can live by the beach for a bargain

SmartAsset, a fintech company that offers personal finance advice, recently published its “Most Affordable Beach Towns” list, which named the top 10 towns where buyers can get white sand, beachfront views and temperate weather all without breaking the bank. Buyers trudging through the snow wishing for warmer days might consider relocating to one of these beach towns […]

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