JK Realty broker-owner Kala Laos has figured out the secret to successfully marketing her business: stop creating content and start documenting instead. Find out what happened at JK Realty when the team hired a “predator” — or a photographer, editor and videographer — to take their story one step further by creating a reality show […]
As much as I appreciate how Rob Hahn’s mind works, his interpretation of Bob Goldberg’s statement in his CEO report at the NAR Board of Directors meeting in November is completely inside out. Goldberg said, “First and foremost, it’s imperative that we are not just the National Association of Realtors, we are also the National […]
As a new real estate agent, Brandon Mulrenin was eager to start big and determined to sell more homes than most. Thanks to solid planning and the right support, he actually did it — Mulrenin sold 116 homes his first year as an agent. On a recent podcast with Pat Hiban, Mulrenin explained how he […]
Homebuying is often a very emotional decision. It’s easy to see why, as your clients’ homes are their sanctuaries that provide stability and fulfill dreams. But there’s no reason your clients can’t also get a sizable return on their investment. The problem is that often homebuyers don’t know how to think about their homes to […]
Recently widowed and suddenly alone, a woman was referred to me by her son. She was hoping to move into the San Francisco Bay Area to get back to her roots and be close to her remaining family. Her budget was tight for the area she desired, and her initial offers were beat out by […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Transported is a platform for creating and sharing 3-D and virtual reality home tours. Platforms: Browser; mobile optimized Ideal for: On-site sales offices; Top selling points Room teleporting No hardware upsell Sound enhancements Easy website page […]
Rosemont, Illinois-based VHT Studios, a 20-year-old provider of professional real estate photography, virtual staging and visual marketing services, announced today its acquisition of Circlepix’s real estate photography business, a deal that brings together the country’s two largest real estate photographer networks in North America. Around 300 Circlepix photographers around the country will join VHT Studios, […]
Deedcoin, a digital currency startup that wants to disrupt real estate commissions by paying agents partly in digital currency tokens, last night began a private pre-sale of its tokens priced between $1.50 to $3.00. The company says these tokens, based on the Ethereum cryptocurrency standard–a popular alternative to Bitcoin with some extra features–can be used by […]
The nation’s population of renters, a third of American households, decreased modestly for the first time in 13 years as declining foreclosure rates and steadily rising rent helped reduce the number to 43 million in the first half of 2017, down by about 500,000, according to a report by apartment listing service Abodo. The decline, ushered […]
The start of the new year brings a sense of renewal and revitalization to many people across the world. Those feelings are often used as motivation to try new things and establish new habits by creating New Year’s resolutions. Although many resolutions are centered on personal improvement, real estate agents can use this time to […]
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