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How to explain home equity lines of credit to buyers

Agents have to be prepared to answer complicated questions about home equity lines of credit. In this post, we’ll simplify the subject so you can provide a clear, concise explanation that buyers will understand. Source: click here

The key to building a personal brand from scratch

These days, it can be hard to build a consistent brand whether you’re a large corporation or a single broker, as we’ve seen from companies struggling to offer coherent messages of social and political activism. A panel of experts tackled strategies at Inman Connect New York 2019 on Thursday. Source: click here

Opendoor’s ‘nightmare’: KW agents backed by their own iBuyer

In a presentation at Inman Connect, real estate consultant Mike DelPrete said Opendoor’s “nightmare scenario” is 160,000 Keller Williams agents “in people’s living rooms and kitchens waving around an iBuyer brochure and saying, ‘We do that, too.’” Source: click here

8 steps for crafting a solid real estate marketing plan

As a real estate agent, how you sell yourself often directly translates into how many homes you sell. Here are ICNY speakers’ top tips on how agents can upgrade their marketing game. Source: click here

Quicken Loans siblings drop rocket from brand logos

Quicken Loans is dropping the familiar rocket out of its logo for its portfolio of online mortgage and home search brands.  Source: click here

The Real Word: Is tech the lead gen differentiator?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: why technology is never the solution.  Source: click here

Student debt isn’t the only thing holding buyers back

Student debt isn’t the only thing holding back home sales, which reached a six-year low in December and have been on a steady decline since 2004. Source: click here

Zillow is showing its own listings first for some users

Real estate search giant Zillow has become the owner of hundreds of homes in the last year through its Zillow Offers service, in which the company buys properties directly from consumers for all-cash in select cities through its namesake website, and re-sells them on the open market. Now the company confirms that it is running tests […]

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