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Lesson Learned: Don’t be afraid to be different

In this Monday column, Christy Murdock Edgar asks agents across the nation to share the lessons they’ve learned during their time in the industry. This week, founder and CEO of Global Property Systems (GPS) Vanessa Saunders. Source: click here

5 tips for getting your listing Instagram-ready

Instagram is king in some of the hottest markets — some would say it’s a gateway to the millennial buyer (with older and younger generations joining each day). Here are five easy ways to make your next listing Instagram-ready and capitalize on the attention it deserves. Source: click here

Yelp hides reviews pages for Opendoor, Offerpad

Yelp has made a quiet, subtle change that could have a big impact on the real estate industry: the mega reviews website has made it extremely difficult for people to find Yelp reviews for Opendoor and Offerpad, two of the country’s leading online homebuyers and re-sellers. Bearing nearly 500 reviews, a subpar 3-star rating and many responses […]

Up against a reduced-fee commission model? Here’s how to win

How do you compete against what seems to consumers like a better deal? Become the premium agent who provides better tools, top-notch negotiation skills and concierge-level service. Here’s how to do that. Source: click here

5 tips for motivating on-the-fence buyers

Although we are in a buyer’s market, many potential homebuyers lack any sense of urgency to step up and make meaningful offers on properties they love. Here are five tips for getting buyers off the fence and into their dream home. Source: click here

WATCH: 10 tech trends agents can’t ignore in 2019

From Alexa Flash Briefings to utilizing Siri properly, at Inman Connect New York, HomeSmart Real Estate’s Wendy Forsythe and TRIBUS’ Katie Ragusa explore must-have strategies from agents, brokers, product managers and tech pros that you’ll need to run your business in 2019.  Source: click here

Is technology getting in the way of your success?

2019 is going to be an amazing year for technology. Truth be told, I’ve been saying that since I started in the tech space. But every year, it holds true – there are innovations across virtually every industry. Even as a technology professional, I find it hard to keep up. So, with all the great […]

Why brokerages must own their data

When you think “data,” you probably think property (or listing) data. And that’s not entirely wrong, but it’s far from right. There are actually three main data pillars for a broker: property data, but also brokerage data and consumer data. The real value lies with those last two and yet, brokerage and consumer data are […]

What to look for when you’re choosing a brokerage

One of the biggest decisions agents make in their career is deciding which brokerage to join. As Chief Operating Officer and Team Leader, respectively, our backgrounds saw us running successful independent brokerages and outselling the competition. So why did we choose to team up with an established brokerage? To help guide your search for the […]

Gary Vaynerchuk, fresh off real estate conference, slams homeownership

Gary Vaynerchuk, a tech investor and prominent speaker who just weeks ago held a conference for real estate agents, recently gave an interview in which he criticized the idea of homeownership and said buying a house is a bad use of capital. Last month on the Cannonball Mindset podcast, Vaynerchuk stated that he does “not think […]

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