Luxury clients are being sold to on a daily basis. Their lives are saturated with messaging on how they should live and what they should purchase, where they should travel and what they should drive. With your clients tuning out hundreds of sales interruptions a day, how can you make sure your own messaging lands—and […]
IBuyers might not be as formidable as the press makes them out to be. In fact, it seems that the real success stories in the iBuyer arena come from agents conducting old-fashioned print marketing campaigns. Here’s a look at why the first agents who reach the seller are the ones who will ultimately win the […]
Reposted with permission from Pat Hiban. Property managers have many important responsibilities, but none more important than screening potential renters. When they drop the ball on this one, leasing to tenants from hell becomes a frighteningly real possibility. James Wise Fortunately, screening renters is a fairly straightforward process, and warning signs make it easy to […]
“Spacious murder house with ex-meth lab, great views” would probably not be the best opener for any real estate listing. But on the off chance you discover that the dream home your client loves has been the scene of a crime, what should you do about it? Here are four steps to take. Source: click […]
There has been a tectonic movement (not to mention massive investment) in and around real estate technology lately. And that’s been especially true at Inside Real Estate. With strategic acquisitions and new offerings, the company has been optimizing its platform to better serve real estate agents, teams and brokers, and has been growing rapidly. In […]
On the heels of Inman Connect, I’ve never been more certain that big money is not the solution to simplifying the real estate ecosystem and improving the customer journey. The hostility between industry leaders is escalating. Ryan Gorman, CEO of NRT, criticized rival brokerage Compass as “taking advantage” of agents in an email to his […]
According to the US Census Bureau, there were over 650,000 new single-family homes sold last year. With this segment representing over 10% of the sales market, how can you leverage this niche to grow your business? Get to know the new home buyer — and what they need to know Buyers of new homes are […]
The nation’s largest residential real estate trade group, the 1.3-million member National Association of Realtors (NAR) today announced the launch of a new ad campaign that leans into its classic “R” logo to help the public further distinguish its member Realtors from generic real estate agents. “‘That’s Who We R’ reinforces that partnering with a Realtor, […]
Projections Thursday that Zillow’s still-young iBuyer program could generate up to $20 billion in annual revenues prompted mixed reactions from agents. Source: click here
The stock price drop Thursday came as Purplebricks announced that both Lee Wainwright and Eric Eckardt, the U.K. and U.S. CEOs, respectively, were leaving the company. In a statement, Purplebricks said that Wainwright was leaving for “personal reasons.” It gave no explanation for Eckardt’s departure. Source: click here
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