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How to personalize the homebuyer journey and exceed customer expectations

Compared to a few decades ago, purchasing a home today is more of a digital experience. Home buyers have easy access to online educational tools and resources, making them hands-on and proactive with their home search. In the 2018 Profile of Home Buyers and Sellers, the National Association of REALTORS® (NAR) reported 44 percent of […]

The missing factor that could 4x your business

There is a direct correlation between real estate growth and the size of your lead database. Seems like a no-brainer, right? More leads equal more opportunity for success. In fact, we’ve discovered that teams and businesses investing in lead generation efforts experience a compounding growth effect. Over eight years, they typically witness growth in production […]

A star is born? Say hello to Stellar MLS

The third largest multiple listing service in the nation and the largest in Florida has been My Florida Regional MLS since 1993. But after 26 years, the company decided it was time for a rebrand that reflected its focus on its 58,000 agent and broker customers and its plans for expansion. Source: click here

Sold.com partners with HomeAdvisor for buyer services

Sold.com, a new company that describes itself as a homebuyer’s “educational resource,” just announced that it is partnering with HomeAdvisor.com. Through the partnership, the platform will be able to provide its users access to HomeAdvisor’s directory of painting, landscaping and home repair professionals. Homeowners who go on Sold.com will now be able to connect to a […]

Bada bing! Tony Soprano’s New Jersey home is on sale for $3.4M

The spacious New Jersey home where Tony Soprano and his family, the central characters of HBO’s hit mob TV drama series The Sopranos, once called home is now up for sale with a starting price of $3.4 million. As first reported by The New York Times, the North Caldwell, New Jersey property (located at 14 Aspen Drive, North […]

Alexa who? Yotelpad Miami will offer robot butlers

In the underway Miami location, Yotelpad partnered with a company called TechMetics to roll-out three robotic hospitality robots to assist owners and, of course, add the appeal of futuristic smarts to the marketing literature. Source: click here

Why the class action lawsuit against NAR and the big brokers makes sense

The looming class action lawsuit against the National Association of Realtors and a handful of big-box brokers doesn’t put the future of the real estate industry in as dire straits as NAR and its members would have you believe, argues Hawaiian broker Bryn Kaufman. Source: click here

Think you’re good at closing? Take the quiz!

Here are 10 questions from our new agent sales training that address different aspects of the closing process — let’s see how well you do. Source: click here

The future of real estate: A consumer model

The big takeaway from Inman Disconnect is that there are two fundamental ways of looking at the real estate future: bright or dark. This group of influential real estate professionals resolved that the future was promising because consumers were taking charge. Source: click here

How Apple’s new updates could shake up real estate

Technology and real estate are colliding more than ever before, and there’s no bigger tech company in the world right now, at least in terms of valuation, than Apple, Inc. So when Apple rolls out a shiny new tool, it’s only a matter of time before it ends up changing the way agents and brokers do business. […]

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