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Boomers, Gen Xers and Millennials: use the right rich media to reach your ideal buyer

As Will Rogers famously said, “You never get a second chance to make a first impression.” In our high paced, data-driven world this phrase has never been more accurate. Research shows that we now form our first impression in just a tenth of a second. And those first impressions really matter in real estate, from […]

Your client is getting nervous. Now what?

Anyone working in real estate knows that clients experience hesitation — and who can blame them? Whether they’re putting a property on the market or looking to buy their next home, they’re preparing to make a potentially momentous transaction. I’ve been helping clients sell and purchase homes throughout the Salt Lake City area for almost […]

Four things to consider when choosing your first brokerage

Congratulations! You’re about to embark on an exciting new career as a real estate agent. But like all change, it can be scary, filled with difficult decisions, starting with like what real estate brokerage you will choose. Which one will help give you the start you need to build a successful career? Right now, the […]

Can your brokerage be tech-savvy or customer-centric? The answer is both.

Real estate continues to see new models try to disrupt the industry’s more traditional framework. From “technology-first” brokerages to the iBuyer movement, movers and shakers dominate the news feeds. But, nearly halfway through the year, a glaring message is rising above all others: to prevail, you must win the consumer and technology races. Now, the […]

Why multitasking is the greatest productivity myth

You might feel as if you’re achieving a lot by undertaking several tasks at once, but the opposite is true. Neuroscience research shows that multitasking confuses the brain, slows you down and makes you prone to make errors. Source: click here

5 bad behaviors that will land you in Realtor court

Bad behavior and violations of any of the 17 articles in NAR’s Code of Ethics can result in an ethics complaint, where a Realtor may have to appear before their peers at a professional standards hearing. Here are five examples of unethical behavior that can land an agent in Realtor “court.”   Source: click here

Announcing the 2019 Inman Innovator Award finalists

The annual Inman Innovator Awards return to highlight the industry’s most forward-thinking and groundbreaking members. Inman has selected over 60 Innovator Award Finalists for 2019, grouped into the following six categories: Most Innovative Real Estate Technology Most Innovative Real Estate Company Most Innovative Brokerage or Team Most Innovative Podcast or Video Show Most Innovative MLS, Association or Industry Organization […]

Mortgages are the most satisfying form of debt: Study

They say you can’t buy love, but maybe you can buy happiness — in the form of your home loan. That, at least, is one of the possible takeaways from a new study that found different types of debt have significantly different impacts on people’s level of satisfaction. The study asked more than 1,000 Americans […]

Zillow Offers rolls out in Orlando

Zillow Offers, the direct-to-consumer homebuying and selling offering from real estate tech giant Zillow, is officially live in Orlando, Florida today. Orlando is the platform’s 11th market, joining Phoenix, Las Vegas, Atlanta, Denver, Houston, Dallas, the Twin Cities, Charlotte and Raleigh in North Carolina and Riverside, California. “In a world of on-demand everything, people want ease […]

NAR’s VC arm invests in blockchain transaction startup

Second Century Ventures, the venture capital arm of the National Association of Realtors is investing in blockchain transaction startup Propy, the company announced Monday. Source: click here

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