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10 tips for perfecting direct mail (and keeping it out of the trash)

Direct mail needs to be sent to the right audience at the right time and with the right message.Here’s how to get your message into the hands of your intended audience (rather than the trash) for the most impact. Source: click here

How this agent fine-tuned his prospecting skills for 2019

Have you ever looked at the contacts you’ve made after a grueling prospecting session and wondered what’s the point? A person can only hear the word “no” so many times before getting discouraged, right? Here’s how Ramon Sanchez is making traditional prospecting a plus for his business. Source: click here

Where do SoftBank’s struggles leave Opendoor, Compass and real estate tech?

The Vision Fund’s commitment to real estate remains intact, according to a person familiar with its thinking. By the fund’s estimation, it’s still early innings for industry disruption, the person said. Source: click here

5 ways golf course communities are luring in buyers

In areas where high-end golf course communities are prevalent, competition to attract these buyers is fierce. Luxe developers, boards and operators in amenity-rich areas like Florida need to attract young high-end families. Here’s how they are upping their game and creating resort-like lifestyles. Source: click here

Flat-fee brokerage Redefy initiates new private securities offering

Publicly traded flat-fee brokerage Redefy announced on Wednesday a new private securities offering of up to $6 million to fuel anticipated growth.  Source: click here

Michael Douglas appears in epic listing video for his Spanish home

In an effort to sell his glitzy Mallorcan estate, actor Michael Douglas slashed its price by almost $30 million — and appeared in a video tour of the property. Named S’Estaca, the luxurious property on the Spanish island has 200 acres, a main house, and five apartments. Douglas and his wife, actress Catherine Zeta-Jones, put […]

Localize.city debuts new search platform, expands to Chicago

The startup will now feature AI-powered pros and cons for neighborhoods across NYC and, later this month, Chicago, company executives told Inman. Source: click here

NRT’s CEO downplays disruption, teases new transaction tools

Ryan Gorman spoke with Inman by phone to discuss some of the challenges his company is facing head-on this year and his now-infamous letter raising concerns about competitor Compass. Source: click here

Co-living company Bungalow launches in San Francisco

By the end of this year, Bungalow hopes to have more than 150 rooms in 40 San Francisco properties. Overall, Bungalow operates more than 500 properties with 2,000 total rooms across the U.S. Source: click here

Jigglar launches creative marketing for teams

Real estate teams looking for a better way to manage their marketing can turn to Jigglar, which now enables multiperson access and branding standards enforcement. Source: click here

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