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How to use direct mail to find off-market homes

The ability to find off-market homes is truly invaluable. As an agent, you’ll be able to win listings without worrying about competition and show buyers homes they can’t find anywhere else. Find out how Gary Boomershine uses the six M’s of direct mail marketing for the win. Source: click here

Remember manifestos? Here’s why it’s time to bring them back

You often hear real estate professionals drone on and on about customer service. Here’s the problem with that: There’s no record of it. Talk is cheap. Backing up that talk with the printed word, available for the world to see, is critical for success. Enter the manifesto. Source: click here

Why it’s time to pull back the curtain on commission

The value buyers get from their real estate agent is under greater scrutiny than ever. Now more than ever, buyer’s agents need to prove their worth. Source: click here

5 things every agent must do to reach the next level

Getting through the first year, joining the million dollar club, growing a team — regardless of the goal, every real estate agent wants to know how to get to the next level at some point in their career. We spoke to experts on lead gen, social media, content marketing and leadership to find out what […]

Keller Williams training scripts called out in commission lawsuit

The suit points to Keller Williams training scripts as evidence that the Austin-based brokerage and franchisor steers buyers away from listings offering low commissions. Source: click here

Google vows to invest $1B on new housing in Silicon Valley

Search giant Google on Tuesday promised to invest more than $1 billion creating thousands of new homes in California’s Bay Area, continuing a trend among large companies to spend big sums on solving a growing housing affordability crisis. Sundar Pichai Google CEO Sundar Pichai announced the investment in a blog post, writing that “over the next […]

Latchel raises $2.3M to help property managers handle maintenance requests

Latchel was subsequently designed to be a 24/7 maintenance department for property managers operating at any scale. And today, just over two years since launching, Latchel provides maintenance for about 43,000 units across the U.S. Source: click here

Rent, don’t buy, in these 3 states

Across 40 U.S. states, monthly rent grew at a slower rate than housing prices between the first quarter of 2018 and today, according to an Apartment Guide report released Tuesday. The rental platform identified Oregon, New York and Iowa as states with the widest gap between rent and housing values by analyzing data from the Federal Housing […]

Compass, eXp executives named ‘top CEOs’ on Glassdoor list

Compass CEO Robert Reffkin and eXp Realty CEO Glenn Sanford stood among a scant few real estate executives named in Glassdoor’s annual list of the top chief executives across the nation’s large, medium and small companies, it was announced Tuesday. Reffkin, the CEO and co-founder of Compass, snagged the 63rd spot on the large companies […]

Zillow peering in your window may be a good sign

With its impressive stock turn around, Zillow is stalking firms that can support their fast growing instant-offer biz model. Source: click here

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