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3 steps for converting contacts into clients via Facebook

Jeffrey Brogger has a three-step system he uses to run low-cost ad campaigns with high conversion rates via Facebook. Not only is it great for converting contacts into clients, but it also essentially eliminates the need for manual follow-up. Source: click here

22 ways real estate pros are showing gratitude this year

We reached out to agents and brokers to find out what they’re doing to give back to their communities this year. Here’s what they shared. Source: click here

Pulse: 16 responses to ‘We only want to give you a 60-day listing’

Last week, Inman surveyed readers for their best responses to sellers when they say: “We only want to give you a 60-day listing.” Here are the top handlers readers offered. Source: click here

SoftBank CEO shifts priorities after WeWork debacle

Masayoshi Son said he’s now focusing on “profitability and cash flow” when evaluating his investments. Where does that leave Compass and Opendoor? Source: click here

Reduce escrow friction with Majordomo’s post-inspection platform

Home inspections cause more hassles than they’re often worth. Majordomo’s quick prioritization of repairs, pricing models and other tools can help buyers better understand inspections and repair negotiations — and get you to the closing table sooner. Source: click here

Winterizing a home before it hits the market? Read this first

Between holiday entertaining and plunging temperatures, energy bills inevitably go up in the winter. That’s the bad news. The good news is that the homebuying public is looking for energy efficiency. A few simple steps can help tighten up a home and showcase its best energy saving features. Samantha Strong, broker-owner of Metamorphosis in Minneapolis, […]

Bright MLS delays pocket listing rule penalties

Agents who violated the multiple listing service’s new pocket listing ban had been set to face $5,000 fines beginning next week. Source: click here

Do something! Don’t shrug off the ‘Newsday’ investigation

There’s a lot to be thankful for this Thanksgiving, but also a long way to go to make sure that everyone has access to fair housing. Source: click here

Keeping It Real: All roads to success start with gratitude

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer discusses why all roads to success start with gratitude. People all over the country are talking about gratitude this week, and Lorimer believes it’s a conversation that should carry on throughout the year. Source: click here

Long Island Realtors under investigation for discrimination

NAR referred Inman to the local association when asked if there was any planned disciplinary action for the agents. Source: click here

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