What if joe-six-pack could market a home to the full universe of potential buyers and sell his property without spending a dime? Well, now he can. USRealty.com, whose CEO previously founded and sold one of the most popular for-sale-by-owner (FSBO) websites, is now offering MLS listings to sellers in dozens of states for no upfront cost or fees upon closing. The business model — how can free MLS listings make money? Offering few services beyond MLS placement, the product is crafted to get customers in the door so USRealty.com can “upsell” additional services. But if nothing else, the listing product provides an attractive way for sellers to test the market without paying or promising to pay anything, with the option to buy additional services (or not) if they decid…
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