The phrase “Inman is its readers” isn’t just a marketing slogan; it’s something we live every day. But one of the areas where we knew we could do better living this mantra is with the images we use on inman.com and elsewhere. That’s why today we’re announcing the launch of the Inman Image Contributor program, […]
Zillow Group has been using its leverage in more dramatic fashion recently. The headline this week is an upcoming moratorium on agent-posted listings.Beginning May 1, agents’ listings will only be allowed on the company’s portals if they come via a broker or MLS feed.This is a power play, and one that the company has every […]
The owner of NRT, America’s largest real estate brokerage, plans to launch a high-tech mortgage business, believing the new firm will give a leg up to NRT agents.Realogy Holdings Corp. has formed an agreement to launch a joint venture with mortgage company Guaranteed Rate Inc.The new company will be called Guaranteed Rate Affinity, and will replace a previous joint […]
Today we suffer from many misidentifications of economic events. Not so much “fake news” as twisting ordinary meaning into propaganda.”Globalization” is one of these labels, with its codependent “globalism” — as though trade between nations were a philosophy, and its adoption an optional public policy choice. When did ‘globalization’ start? The initial use of “globalization” […]
“If you can dream it, you can do it.” Is that really true? The concept of wish fulfillment and how to make those dreams come true was a topic tackled on stage at Inman Connect New York by Gabriele Oettingen, a professor of psychology at New York University and the University of Hamburg…. Source: click here
From generating leads; to marketing, networking and branding; and, finally, crushing your commissions — being a successful real estate agent requires good business sense.Maybe you don’t consider yourself a business owner; you’re just an agent that “works” for a brokerage.However, it’s time for independent real estate agents to start thinking of themselves as true business […]
As a new agent, should you farm a geographic area or wing it? Well, with farming, immediate expenses come into play. You can use Facebook and other digital targeting tools, but postcards still rule in this strategy. If you’re a new agent and you want to kill it in a specific geographic area, you have to […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Onthr3 is an app for ordering photographers on demand. Platforms: iOS Ideal for: All agents and teams Top selling pointsAffordability Streamlines marketing efforts Sharp user interfaceTop concernsMarket availability (currently limited to Los Angeles)What you should know I […]
Sammer MudawarBroker-owner Sammer Mudawar likes to joke that he hires millennial real estate agents because he knows they’ll be alive in 10 years.In his mid-30s himself, this straight-talking broker owner of the Re/Max Prestige office in Orange County — which he runs with managing partner Jay O’Brien — has a distinctly entrepreneurial approach to real estate that […]
Marc Davison wrote a piece earlier this week exploring the hypothetical rebranding of the term “Realtor” applied to National Association of Realtors (NAR) members to make the term more relevant to the public.As a Realtor, broker, owner and English major, I will respectfully suggest that a rebrand is a solution seeking a problem. The true A/B […]
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