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Inman Hacker Connect for technophiles heads to the West Coast

Following on the success of Inman’s Hacker Connect New York, a day-long event created by and for the real estate technology community, Hacker Connect will make its West Coast debut in San Francisco on Monday, August 7. This is a must-attend event for anyone involved in real estate technology including: engineers, developers, designers, product managers, […]

The case for killing the term ‘Realtor’

Given all the things in real estate that require deep discussion — conversations that often tax the brain — I found myself pleasantly drawn to a light Facebook post recently about the Realtor moniker.The discussion rallied around its widely spread mispronunciation, which flies in the face of how the N.A.R. (the National Association of Realtors, […]

Five technology tips in five minutes: Steve Pacinelli

“Don’t use technology for technology’s sake” and four more quick — but incredibly useful — tips from BombBomb’s vice president of strategic marketing, Steve Pacinelli…. Source: click here

The best and worst places to be a real estate agent

If you hang your shingle in Honolulu, you are working in the best place in the country — and not just because of the weather.But if you practice your craft in Jackson, Mississippi, you’re in the worst place to list and sell real estate.Which is to say that the time-worn homily “location, location, location” applies […]

VScreen’s Community Videos show real estate buyers a hyperlocal highlight reel

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Agents and brokers can use VScreen’s Community Videos to share neighborhood stats and highlights with clients. Platforms: Browser-based Ideal For: All agents and teams Top selling pointsProven company Multiple marketing advantages Concise, easy-to-digestTop concernsMonthly reports aren’t proactive enough; […]

Real estate agents: Stop commoditizing yourselves

Reposted with permission from Matt Bonelli. Stop commoditizing yourself! Agents, brokers and owners are always talking about how they are fearful that technology could one day replace the real estate agent. Sure, there are companies trying to do that very thing right now, but that’s not the problem. We have been commoditizing ourselves for years […]

Realtor.com fuses mobile app with Apple’s iMessage

“Love it!,” “Let’s go see it!,” “What do you think?”Now you can slap reactions like these onto realtor.com listings in some text-message conversations.The listing portal has added new integration to its Apple search app that lets users discover, share and comment on realtor.com listings from within iMessage, the inter-iPhone and iPad messaging system.The idea is to stitch both basic search functionality and novel features into […]

How micro-targeting can laser focus your real estate marketing

Marketing is the heart of what real estate agents do, especially for those who primarily focus on listings rather than buyer clients.Undoubtedly, the internet and social media have changed where we advertise and market our properties, but thus far, it has not changed how.In fact, the how of marketing real estate has not changed in […]

Zillow Group nixes manual listing entry for real estate agents, doubles down on direct listing feeds

Real estate agents will soon lose the ability to manually post listings on Zillow or Trulia.Zillow Group, which operates the two listing portals, will nix the option on May 1, in a move that will put pressure on more MLSs and brokerages that send listings directly to the company.Zillow Group says it’s making the change to promote the accuracy and […]

Fix-and-flip mortgage bonds: Wall Street’s new housing bet to boost home flippers

Wall Street and new online lenders are bundling loans for home flippers into fix-and-flip mortgage bonds, offering a new way for hedge funds, private equity firms and other institutional investors to invest in the housing market. The bonds could help accelerate a long-overdue makeover of U.S. housing stock, though not without raising eyebrows over untested […]

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