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The do’s and don’ts of social media for real estate

If you’re one of the thousands of people who shared my q-and-a with Claudine Ellis earlier this year, or if you became a fan after watching her at Inman Connect San Francisco, you’ll be glad to know that I decided to check in with her as we close out the year. After all, for many of […]

How to prevent a client’s family from sabotaging your real estate transaction

There’s nothing worse than showing an awesome family 20 homes and having them find their dream home, only to have a relative parachute in like some evil saboteur, drop a bomb and blow it all up. Let’s be honest, family members genuinely want to help with real estate transactions but often cause problems. On top […]

EatNgage will coordinate your online conferences, food and all

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. EatNgage is a marketing tool based around scheduling virtual lunch meetings with clients and prospects. Platforms: Browser; mobile optimized Ideal for: Agents who specialize in relocation; geographically diverse teams; coaches; team leads Top selling points Easy […]

4 examples of the best — and worst — marketing in 2017

There are those commercials you can’t help but tell your friends about because they make you chuckle every time, and there are those that become the the topic of negative conversation like the Kendall Jenner Pepsi commercial mishap, but we won’t talk about that one. This year has seen some of the best marketing created, […]

Real estate daily market update: December 27, 2017

 We’ll add more market news briefs throughout the day. Check back to read the latest. Most recent market news Tuesday, December 26 Redfin Housing Demand Index fell 6.2 percent from October to November “The Redfin Housing Demand Index fell 6.2 percent from 136 in October to 127 in November. The Demand Index is based on […]

Which fictional TV characters would you happily live next to?

The results of Zillow’s 11th annual Celebrity Neighbor Survey are here, and Leonard and Penny from “The Big Bang Theory” were top choice neighbors for the majority (19 percent) of voters, while the rowdy Simpsons family took the top spot (31 percent) for least desirable neighbor. This year’s survey was a departure from the usual […]

8 ways to crush your real estate sales goals in 2018

Did you hit your income and production goals in 2017? What it will take for you to go the distance and hit your goals in 2018 is more than persistence and self-discipline. Achieving your goals is a marathon, not a sprint. It requires a sustained effort over time. Here are eight steps to follow that […]

4 tips for establishing rapport with clients online

We all know that more and more clients are searching for their homes online. Both millennials and gen Xers have a strong preference for using real estate agents (87 percent) and are almost as likely to use online tools as well, according to the Zillow Group Report on Consumer Housing Trends released in October 2016. As […]

Watch out for these 5 website trends in 2018

There’s no crystal ball here (if you know where to find one, I’m all ears). But I’ve paid close attention to web design and functionality trends this year. Although not all web trends originated or are heavily used in real estate, there are definitely some that I recommend you take into account when sprucing up […]

Historic home doubles as a money-making set for TV shows

You’ve seen Marjorie Douglas’s home but you just didn’t know it. Her pristine, three-story 1756 Dutch Colonial in Rockland County, New York, where she lives and runs a production studio, has hosted over 1,800 shoots for various commercials, a few lesser-known movies, and an array of popular TV shows, including Saturday Night Live’s “Schmitt’s Gay Beer” […]

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