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Big data-based Cherre generates elegant marketing presentations instantly

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Cherre is a data-driven brokerage management and marketing solution. Platforms: Browser; iOS companion app Ideal for: Larger, tech-savvy real estate offices; boutique, urban brokerages; New York City-based real estate companies. Top selling points Proprietary data aggregation […]

My top 10 predictions for real estate in 2018

Two years ago as we approached the year 2016, I predicted Donald Trump would be elected President. My crystal ball hasn’t always been so prescient. Last year I guessed that in 2017 Zillow would expand overseas and NAR would pick a woman CEO (stupid me). I was right about the soaring housing market and Redfin’s […]

These 3 savvy entrepreneurs are shaking up the status quo

Starting a company is no easy feat, and there are no shortcuts. “It’s going to take three to five years,” said Melissa Kwan, co-founder and CEO of tech company Spacio. “… It’s going to be a really tough road, so surround yourself with really amazing people that propel you, that are positive, that give you […]

What will Amazon’s new AR/VR tool mean for real estate?

The launch of Amazon Sumerian, a new virtual reality (VR) and augmented reality (AR) tool, could help push the technology further into the mainstream, sending ripples across the real estate industry. Sumerian allows users to design immersive VR, AR and 3-D environments for any browser that supports WebGL or WebVR graphics rendering, including Daydream, HTC […]

Hurricane season responsible for 10% of delinquent mortgages

While mortgage payment delinquencies are generally down across the country, they were explainably up in states hit by Hurricanes Irma and Harvey, resulting in a slightly raised annual delinquency rate, according to the October 2017 Black Knight Mortgage Monitor. Irma and Harvey can be blamed for a total of 229,000 “past due” loans, which represent […]

4 key metrics telling the story of Opendoor’s growth

Opendoor, the real estate startup that purchases homes directly from sellers, leads the pack of a new breed of real estate tech companies. It continues to innovate and improve the experience of buying and selling a home, and as the analysis below shows, the “iBuyer” is making significant improvements to its business model as it […]

Study uses Google Street View to accurately predict neighborhood demographics

A new study shows Google’s Street View feature, the ground-level panoramic photos of streets you can see on Google Maps, could change the way potential homebuyers research neighborhoods before making their big purchase — as well as further inflame the national conversation around gentrification, affordability and housing discrimination. The study, published on November 28 in […]

Overcoming broker objections, sideswipes and undermining of the MLS

With each passing year, multiple listing services (MLSs) strive to identify and improve their weaknesses while steadily continuing successful business practices. So what exactly are their weaknesses? And what are the strengths that keep them progressing? Watch moderator Marilyn Wilson (Founding Partner, Wav Group) on the Inman stage with panelists Craig Cheatham (President and CEO, The Realty […]

Why you should build your brand around your ideal client

When you get braces, do you go to an orthodontist or a general dentist? When you need a hip replacement, do you go to an orthopedic surgeon or a general surgeon? You want someone who specializes in the service you need, right? Then why, I ask, would you be the general real estate practitioner in […]

How to market real estate like a Kardashian

Chances are, unless you’ve been living under a rock, you’ve heard of the Kardashian’s. Maybe you even “keep up with them” on the sly. Some may know them as only reality TV stars, but others know them as savvy entrepreneurs exploding their companies through smart branding and marketing. The Kardashians have built quite the business […]

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