Online leads are the lifeblood of many real estate businesses, and some agents and brokers pay a pretty penny each month to companies like realtor.com and Zillow to generate these leads with ZIP code-targeted ads and preferred placement on their sites. But, as Boulder, Colorado-based broker E.J. Footer discovered, not all leads are good leads […]
The median U.S. home value has risen 6.5 percent year-over-year to an all-time high of $206,300 — a number that is only expected to increase in 2018, thanks to double-digit decreases in inventory. According to Zillow’s December Real Estate Market Report, nationwide inventory has fallen 10 percent year-over-year — the third consecutive year of annual declines. […]
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