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5 local ways to compete with big tech

No matter what digital tools you use, you’re probably not keeping up with the big-boy-backed tech. But there are some things that we “smaller guys” on the ground can do that these major players can’t. It’s time to focus on community building. Here’s how to get started. Source: click here

How to optimize your Google business profile

That search term has grown 92% year-over-year. Search terms like these will continue to grow as more people turn to Google for their real estate search. In fact, Google connects consumers to home buying and selling information 20+ million times per month. Agents have a variety of tools available to help them get a piece […]

Open houses lacking impact? How 4 agents got creative.

First impressions are also lasting impressions. That’s why it’s so important for agents to think outside the box when it comes to open houses. From promotion to presentation, you need to make an impact on prospective buyers that resonates long after they leave. So for inspiration for making your next open house one-of-a-kind, look no […]

Use artificial intelligence to improve your lead conversion rate

Today’s real estate agents face enormous obstacles to maintain a consistent revenue stream — market dynamics and growing competition from other agents and digital alternatives are a constant threat. RAP Success Systems (RAPSS) simplifies and reduces the agent’s workload, providing immediate access to essential database management resources. With all the technology choices out there, it’s […]

Create new inventory overnight. Here’s how.

Ask most Realtors about their market and they’ll tell you inventory is extremely limited. Even with a market correction on the horizon, there just aren’t enough homes on the market. The same is true here in my market in Colorado. But at YourWayHome, we’ve created a successful strategy to help our agents add to inventory, […]

Bombshell lawsuit takes a new turn

The bombshell lawsuit that could upend the U.S. real estate industry has been amended, adding more plaintiffs and defendants and emphasizing the role commissions play in steering buyers and raising costs for sellers. Source: click here

Lesson Learned: You do you, regardless of what people say

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, co-founder of RETV and Small Town Agents and Hanover, Pennsylvania, agent Colin Cameron. Source: click here

No agent, no problem? Redefy launches DIY flat-fee listing platform

For $379, sellers can get listings with 10 photos in the MLS, Zillow and realtor.com as well as a yard sign, contracts, addendums and disclosures — all without an agent. Source: click here

Builder confidence dips slightly but remains solid in June: NAHB

Builder confidence for newly built single-family homes fell two points to 64 in June, according to the latest data released Thursday by the National Association of Home Builders (NAHB) and Wells Fargo. The Housing Market Index (HMI) is a weighted average of separate indices for three single-family data points. It asks respondents to rate the market conditions for the […]

Luxury California brokerage Willis Allen launches new tech platform

The platform, dubbed WAREhouse, is designed to increase the productivity of the independent brokerage’s more than 150 agents. Source: click here

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