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It ain’t over ’til it’s over: Jury’s still out on discounted real estate services

How do consumers find a transparent picture of what they’re getting when they sacrifice service over price? The short answer is that they don’t. The new business models may be winning over some segments of customers, but the overall war for their hearts and minds is not over yet. Source: click here

Lesson Learned: Don’t stop believing

Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, actor-turned-LA-Realtor Yawar Charlie shares his story. Source: click here

5 ways to prevent misunderstandings over electronic signatures

Some people always want to have a paper trail. Here are five ways to make clients feel comfortable with all electronic signatures and paperless transactions. Source: click here

How to cope with iBuyers in your market

If you have iBuyers in your market, consider leveraging all your options. Byron Short, the broker-owner of Success Property Brokers in Phoenix, has created a very effective approach to coping with all the iBuyer models in his market. Find out how it works here. Source: click here

What’s your niche? How to find it — and use it.

Delivering a luxury real estate experience necessarily entails providing your clients with specialized insights and knowledge. So the question is: what’s unique about you? What do you understand better than everyone else? “Maybe your niche is that you tend to attract creative people, that you tend to work well with first-time homebuyers or the retiree,” […]

Get off the stock market roller coaster and into real estate

This past March, the bull market celebrated its 10-year anniversary, and it’s generated one of the S&P 500’s best surges ever. The New York Times reported, “the rise has generated more than $30 trillion in wealth. Adjusted for inflation, that is the most created during any bull run on record, edging out the $25 trillion […]

Here are the concerns neighbors have about short-term rentals

Renting out a place you own for short-term travelers on Airbnb, Vacasa, Vrbo, HomeAway or other online platforms can be a great way to generate extra income, but owners and renters should be aware of the negative perceptions and concerns they may encounter from their next door neighbors. A recent survey of nearly 1,000 people across the […]

Why this indie broker is shuttering and joining a franchise

David Ogilvy is shuttering his 34-year eponymously named brokerage David Ogilvy and Associates and bringing his team to Sotheby’s International Realty’s Greenwich, Connecticut, office.  Source: click here

Live next door to Steve Martin for $2.15M

If you have $2.15 million, you can live next door to funnyman Steve Martin, who last week listed the Beverly Hills property adjoining his primary home in Los Angeles. Courtesy of TheMLS.com The property, which sits on a 1.1-acre lot in the Beverly Hills Post Office area of Los Angeles, sits next door to Martin’s primary […]

New app Asteroom makes creating 3D home tours easier, and cheaper

Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. The industry has come a long way from bulky Matterport cameras and days-long waits for finalized immersive 3D home tours. Hardware and software product combos continue to emerge to seize on the opportunity to let home […]

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