Every real estate agent thinks about how to brand themselves to stand out from the competition. When it comes to teams, team leaders have to work to balance their own brand with the brands of their team members, including making sure the members of their team feel seen and recognized. For Barak Sky, leader of […]
In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, Sotheby’s International Realty — Downtown Manhattan Brokerage, this meant responding to the reality that even if their clients were based in New York, they were interested in properties around the world. […]
Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Being prepared for this variation and diversifying your lead sources is critical for […]
Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been eyeing can wait for another day. But then that same grill pops up […]
Paul Benson is adding a trio of Engel & Völkers shops to his impressive portfolio of 28 offices across California, Nevada and Utah. The German-founded luxury brand is opening three Northern California offices, giving it eight new shops and more than 80 agents in Northern California in this year alone. “Our growth in Northern California […]
Discount broker Savvy Lane uses a small team of remote, tech-powered agents and 1 percent listing fee to win deals. It also facilitates a for-sale-by-owner option with low-fee MLS listings. Source: click here
In cities where luxurious condos are a dime a dozen, it takes top-of-the-line amenities to attract the best buyers — private terraces, state-of-the-art gyms, world-class spas and 24-hour concierges. But what happens when a developer doesn’t exactly live up to what they’re selling? Ayal Martin Hayes on Wednesday filed a class-action lawsuit against 565 Broome, […]
Tom Petty’s ex-wife has been revealed as the buyer of the late rock star’s childhood home after squaring off with a passionate superfan. Courtesy of realtor.com Jane Benyo Petty has been revealed by the Gainsville Sun as the mystery buyer of the Gainesville, Florida, property where the rock icon grew up. Kevin Beauchamp, a California […]
A Corcoran spokesperson tells Inman that “three emails containing inaccurate and misleading Corcoran information were distributed within Corcoran.” Source: click here
The bizarre domes that Kanye West constructed on his Calabasas property were razed Friday after failing to meet building regulations. This summer, the star rapper began building a set of four Star Wars-inspired structures on the 300-acre property that he and Kim Kardashian call home. But the Los Angeles County Department of Public Works got […]
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