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Coldwell Banker agent spends $50K to recreate ‘Dougie’ rap

If ever at a loss for how to market a $45 million home, one option is to hire popular rappers to do it for you. At least, that was the off-the-wall idea that Coldwell Banker’s The Smith Group came up with. The high-end brokerage hired members of the Cali Swag District hip-hop group to rap about […]

Zillow vs. Opendoor: Who will win the consumer?

Last week, I conducted the iBuyer Intelligence Briefing — a conference call on the latest iBuyer news, trends and insights — with listeners from around the world. After the call, one particular question lingered: Which part of the industry controls the starting point of the real estate transaction, portals or iBuyers? Who has the advantage, and […]

Luxury Connect: How to become a wealth advisor to high-net-worth clients

This fall we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it. The buyers and sellers who work with luxury real estate agents […]

Real estate tech funding reached $2.7B last month, most since 2017

An astounding $2.7 billion was invested in real estate technology in September, a month-over-month increase of 132 percent, according to a new study. Source: click here

Luxury Connect: Learn the secrets of success from top real estate pros

This fall we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it. If you had the opportunity to sit down with some of […]

Realogy selects 10 tech startups to compete for $25K prize

A group of 10 real estate tech startups will duke it for $25,000 at Realogy’s sixth annual FWD Innovation Summit at its Madison, New Jersey headquarters on November 14. The finalists were chosen from a pool of more than 75 applicants and present live demonstrations in front of an audience of Realogy executives, brand leaders […]

Luxury Connect: Marketing that maintains your client connection

This fall we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it. Marketing is one of the most critical components of any luxury […]

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