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This brokerage management software wants to streamline your business

Zipi is a back-office administration software platform for brokers to manage deals and agent financials. The latest iteration of Zipi is even more heavily focused on brokerages and provides a highly versatile and granular user experience for brokers to oversee every aspect of their finances, agent goals and activities. Source: click here

3 rules every agent should follow

To thrive in the real estate industry, you will need to succeed in your ability to interact with people and build strong bonds — that means always being honest, owning up to your mistakes and always doing your best for your clients (and yourself). Put that at the top of your rulebook, and there’ll be […]

Stop buying leads! Go with this proven prospecting method instead

Sick of spending thousands monthly on low-converting leads, veteran agent James Festini decided to cut them out of his business entirely. Here’s how he generates up to 25 qualified leads per week for free. Source: click here

Prospector, networker, converter, marketer: What’s your strength?

Figuring out your personal strengths and letting the rest go will allow you to grow your business in ways you never knew were possible. Once you have identified the archetype that best fits you, use these guidelines to see which tools and strategies are most likely to contribute to your success. Source: click here

Lesson Learned: Get out of your comfort zone, and lather, rinse, repeat

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, it’s Northern Virginia broker Karen Wenner Cooper. Source: click here

Future-proof your business using lead management strategies

The story of the market shift is simple: the seller’s market much of the nation has enjoyed for the last decade is re-balancing. Buyer leads have been repeatedly told, “Inventory is tight. You’ll have to act quickly to get the deal you want.” But as deals have been short — or as prices have weakened […]

Low-cost, high-impact marketing with video

“What do Christmas decorations have to do with real estate?” asked Chrissie Wright. “Connection and engagement,” she said, answering her own question. “And it has everything to do with letting our community get to know us and trust us.” Wright is one of the owners of CENTURY 21 Wright-Pace Real Estate in Jonesboro, Arkansas, and […]

Sell the lifestyle by being part of your community

“The market in Telluride can be very tough,” says Teddy Errico, a leading agent with Telluride Sotheby’s International Realty. “The incubation period can be two to four years. It takes buyers some time to visit alternate locales before they figure out Telluride is perfect for them.” When it comes to showing off his market in […]

Existing-home sales declined in March after rebound in February

Existing-home sales fell 4.9 percent in March to a seasonally adjusted annual rate of 5.21 million, according to the latest data from the National Association of Realtors (NAR). After a small rebound in February, the total is down 5.4 percent year-over-year. In a small bit of positive news, total housing inventory rose to 1.68 million units, up from 1.63 million existing […]

Why did Zillow sue Compass? It’s more complicated than you think

Zillow is suing Compass because it worries about anybody who is focused on using technology to reduce the time, stress and uncertainty it takes to buy and sell properties. Source: click here

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