In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Austin-based broker and author Julie Nelson shares her story. Source: click here
If you’ve ever been asked why real estate agents are necessary, here are many answers you can provide to those who don’t yet understand your invaluable service. Source: click here
Whether your clients are first-timers or seasoned homebuyers, it’s important to keep the transaction as stress-free as possible for them. Follow these three steps after the inspection report comes back to guide your buyers and help them make informed decisions when moving forward. Source: click here
Have you noticed that your real estate business has been slowing down lately? Are you putting out content to the sound of crickets? If so, it is likely that your brand is missing the mark! Here’s how to hit the refresh button on your real estate branding and make sure it’s perfectly tailored to deliver the […]
When was the last time you critiqued your listing presentation? Regular Inman columnist Bernice Ross details an experience her colleague had hiring an agent and what the winning agent did right. Source: click here
Clear your cookies. Delete your browsing history. Switch to Incognito. Google is poised to bring the power of aggregation to real estate. First, a little history. If you’ve worked in digital marketing since 2016, you remember when Google used to sell Sidebar Ads on the side of search results. These ads didn’t perform nearly as […]
Realtors get into this business because they love helping people buy and sell homes. But often, that’s not enough to achieve the success they desire. “The skills that make you really great at helping your clients through this transaction don’t really bring any clients in the door — which is step number one for any […]
Purchase season is approaching, which means agents are preparing themselves for the busiest—and potentially most profitable—time of year. So what habits do agents and industry professionals implement to make the most of the season? We asked and found the three most common habits that you can adapt quickly and easily. 1. Time blocking Jennifer Okhovat […]
Luxury buyers may have numerous options when it comes to choosing a home, but that doesn’t make their search any simpler. In my professional career as a real estate agent with The Cilic Group, Sotheby’s International Realty Pacific Palisades, I’ve sold or supervised over $5 billion in real estate — and learned firsthand how high-end […]
When you send a potential buyer or seller to your current website, what do they see? Is it your face? Your name? Your logo, colors, images, and content? Or is your personal touch getting lost in a sea of multi-million-dollar branding belonging to the biggest names in the business? Sure, a company-provided website and CRM […]
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