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our goal is to help you stay informed by providing timely and interesting articles.

Houlihan Lawrence attempt to toss dual agency lawsuit fails

New York’s highest state court is allowing a lawsuit against real estate brokerage Houlihan Lawrence to move forward, saying that establishing informed consent to dual agency requires more than a consumer’s signature on a disclosure form. Source: click here

Heard it through the grapevine

The realty gossip mill is buzzing these days with rumors about Zillow, Keller Williams and NRT. Source: click here

Sellers as clueless as buyers when it comes to transaction process

There’re a plethora of articles about new homebuyers and the learning curve they face during their first transaction. But what about new home sellers? What pitfalls await them as they move to the next level? According to a survey of 1,000 homeowners commissioned by SOLD.com, approximately half of owners aren’t aware of their home selling […]

Realtor.com and Opcity test cash rewards for buyers

The specific dollar amount that a consumer receives is based on a sliding scale. If the property is worth $150,000, the consumer will get back roughly $400, but on a $4 million property, the consumer gets back around $12,000 according to Nate Johnson, CMO of realtor.com. Source: click here

Lesson Learned: Make that money, honey

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Austin-based broker and author Julie Nelson shares her story. Source: click here

‘Why do I need an agent?’ 7 quick answers for doubters

If you’ve ever been asked why real estate agents are necessary, here are many answers you can provide to those who don’t yet understand your invaluable service. Source: click here

Inspection report’s back! 3 steps to prevent a buyer meltdown

Whether your clients are first-timers or seasoned homebuyers, it’s important to keep the transaction as stress-free as possible for them. Follow these three steps after the inspection report comes back to guide your buyers and help them make informed decisions when moving forward. Source: click here

3 tips for crafting a solid brand message

Have you noticed that your real estate business has been slowing down lately? Are you putting out content to the sound of crickets? If so, it is likely that your brand is missing the mark! Here’s how to hit the refresh button on your real estate branding and make sure it’s perfectly tailored to deliver the […]

How does your listing presentation stack up?

When was the last time you critiqued your listing presentation? Regular Inman columnist Bernice Ross details an experience her colleague had hiring an agent and what the winning agent did right. Source: click here

These 3 habits will help you stay on top of purchase season

Purchase season is approaching, which means agents are preparing themselves for the busiest—and potentially most profitable—time of year. So what habits do agents and industry professionals implement to make the most of the season? We asked and found the three most common habits that you can adapt quickly and easily. 1. Time blocking Jennifer Okhovat […]

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