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What you need to know about the youngest generation of luxury homebuyers

Millennials have been branded “The Debt Generation.” But over the next few decades, they may be better known as the wealthiest generation. Why? Because they are expected to inherit approximately $68 trillion from their Baby Boomer parents in what has been dubbed, “The Great Wealth Transfer.” They will have a lot of power in shaping […]

Build client relationships one unexpected detail at a time

When you’re selling high-end homes and delivering luxury service, it may be the little details that matter most. And while these details can be tangible gifts or aesthetic touches, they don’t have to be: it can be enough just to connect with clients through sincere, authentic interactions. For Ingrid Hart, sales associate at Prominent Properties […]

Put yourself on the (Google) map!

What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these places than your actual office. Sure, you’ll come in for a […]

Looking to build your repeat and referral business? Try this one simple exercise.

90 percent of homebuyers claim they would use their real estate agent again or recommend their agent to others, according to the National Association of Realtors (NAR). It’s an extremely high number, but NAR also reports that, in actuality, the typical Realtor earned merely 13 percent of business from repeat clients and 17 percent through […]

Brokers: are you too focused on the small details?

“If you just focus on the smallest details, you never get the big picture right.” – Leroy Hood It’s rare for someone running a real estate brokerage to intentionally focus on the small details and overlook their big-picture goals. But real estate is fraught with tiny details that demand constant attention, and where a big […]

The future of real estate is agent-owned boutiques

Three independent real estate teams are dominating L.A. metro coastal markets and high-end inland areas. Each one is founded and run by agent owners who don’t have to operate a brokerage. That’s thanks to their partnership with Side, a tech brokerage-as-a-service start-up that provides a new business model option to high performing agents and teams. […]

Luxury homeowners are getting a rise out of ‘hillavators’

Expansive, one-of-a-kind views are a significant selling point for luxury homes, often garnering bids that are 30 to 50 percent more than the asking price. But a killer view can come at the expense of accessibility, with homeowners having to climb steep flights of stairs or traverse winding driveways to take full advantage of their estate. […]

Zillow president: ‘Change is going to be driven by consumers’

Greg Schwartz, president of media and marketplaces at Zillow, highlighted three critical changes the industry must make to service customers better. Source: click here

‘It’s 2 women running the show’: TV’s ‘Mountain Mamas’ speak out

On the HGTV series, Trecie Wheat Hughes and Jackie Wickens help buyers see potential in Montana properties. In real life, they recently jumped to Coldwell Banker. Source: click here

Trump Organization contemplates selling Washington hotel

Amid ethics complaints and accusations of unfair profit, the Trump Organization announced that it is considering selling the leasing rights to its Washington, D.C. hotel. The luxury hotel is located in a 121-year-old Old Post Office Pavilion building and is just a 15-minute walk from the White House. The Trump Organization does not own the […]

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