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Episode 5 – Taking back the reins

The real estate landscape has changed, and with it, Keller Williams. Today, Gary Keller is back in the CEO seat, guiding Keller Williams through the fourth industrial revolution and focusing on developing an innovation engine that changes the game. Show Notes: 1:04 – What made Gary step back into the driver’s seat as CEO of […]

9 unreasonable repair requests your buyers should skip

Educating buyers and setting expectations from the beginning is critical for successful repair negotiations. Buyers cannot understand which repairs are necessary and which might annoy the seller enough for the deal to shatter without the guidance of a real estate agent. Source: click here

Got 10 minutes? Create your 2020 prospecting plan

Here are a few tricks (and treats) for getting ahead of next year’s lead generation plan this October. Source: click here

Why streaming television is the future of marketing

If you’re ready to get a head start on 2020, October is the best time of year to do your business plan. As you plan for the upcoming year, there’s an entirely new way to market your business, and that’s through streaming media. Source: click here

How to attract Gen Z: Avoid these 3 outdated marketing mistakes

Undeniably ambitious, Generation Z is also realistic. Value, not to be confused with cheapness, is of the utmost importance. As a member of Gen Z and an agent, I have a unique lens that allows me to view it through both perspectives. Here are the common marketing mistakes I’ve seen. Source: click here

4 things to know about working with military buyers and sellers

Homebuyers and sellers are often motivated by the market and inventory — signals that buying or selling a home is a smart financial decision at that time. But a segment of buyers and sellers can’t always wait for the right time. They have to buy or sell when their boss, the United States government, tells […]

An unfair competitive advantage

Recently, Arianna Huffington, Founder of the Huffington Post and CEO of Thrive Global, reported on a new Statement on the Purpose of a Corporation from The Business Roundtable. This association of top American CEOs created a pledge to deliver long-term value to all stakeholders and consumers, invest in employees, and support the communities they serve. […]

Why cookie cutter tech just doesn’t cut it

“We offer that tool, if only our agents would use it!” These words are uttered by nearly every leader of a brokerage firm. Each day, agents and teams eagerly present the next ‘game-changing’ tool to their brokerage leadership with the promise of it making them more productive. In a sea of shiny objects, brokerage leaders […]

3 things I learned from selling trophy properties

Every once in a while, a property is put on the market that is so exceptional in its luxury, history, or setting that it surpasses other high-end offerings by leagues. These superlative listings are commonly referred to as trophy properties — and throughout my career, I have had the privilege of showing and selling a […]

The app that gives agents an edge with today’s fresh listings

Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to connect with agents — but none are geared toward today’s […]

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