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our goal is to help you stay informed by providing timely and interesting articles.

When will real estate investors start reacting to climate change?

Just a few days ago, Orlando-area real estate agent Eric Rollings was talking to his parents, Michigan-based snowbirds who’ve had a home on the Florida coast for decades. And they talked about the area’s Blue-green algae blooms that give off harmful toxins. They discussed recent fish die-offs, which have scuttled local businesses and recreational fishers […]

Are you safe? 4 showing safety tips for agents

The real estate career path is often described as competitive, rewarding and challenging. One adjective that does not come up enough is: dangerous. We are working directly with the public, taking them in and out of vacant properties, and in doing so, putting ourselves in the direct line of potentially hazardous situations.   33% of Realtors […]

Dear Marketing Mastermind: How can I make lead gen more effective?

This month, we’re looking at a variety of ways to get more leads and make them count. You don’t have to just buy them off Zillow. Source: click here

7 truths new-build buyers should know upfront

There are plenty of upsides to purchasing a new build, namely the opportunity for complete customization and the happiness that comes with being the first homeowner. However, those upsides come with a few hurdles, such as complicated pricing and project setbacks. Before embarking on the journey of purchasing a new build, here’s what your clients […]

Realogy launches new, improved iBuyer platform for bevy of brands

Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA and Sotheby’s International Realty are all rolling out the new iBuyer program. Source: click here

Affordability is ‘getting worse, not better’: Report

An alarming new report says 90 percent of the new houses being built today can be purchased by just 10 percent of American households. Student debt and lack of building are a couple of factors to blame. Source: click here

What’s in it for you? How real estate organizations boost your business.

As far as a great brand goes, I found mine when I joined Coldwell Banker 14 years ago. At the time I was working at a nonprofit in San Francisco. I was lucky to buy my first home through a Coldwell Banker agent. He recognized my drive and desire to make a difference. I saw […]

Property investment guide: Investing in the Northeast

Like in other regions of the country, the Northeast is going through an adjustment period where competition is resulting in a standoff between buyers and sellers. Source: click here

Pulse: 35+ ways to overcome ‘I only want to work with the listing agent’

We asked, and you all came out in droves to share your best responses. Here are our favorites. (Stay tuned for a new survey question Wednesday!) Source: click here

Nashville brokerages partner for Buyer Graph initiative

The tool, powered by RealScout, gives brokerages insights into buyers searching for homes and what they’re looking for in the market. Source: click here

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