If you’re considering automation as part of your larger marketing strategy, you’ll want to hear Matthew Murphy, chief marketing officer at Chime Technologies, share with the Inman audience four key automated marketing strategies that “the top 2 percent of agents live and die by.” Listen in to this ICSF 2017 session to learn the fundamentals […]
How does a small, humble brokerage grow into an extremely successful, profitable and sale-ready enterprise? And what makes someone want to buy it? Better Homes and Gardens Real Estate’s Daryl Rogers (CEO) and Rich DeNicola (senior vice president of membership development) took to the ICSF 2017 stage to discuss company culture, agent recruitment, brick and […]
Facebook has had an undeniable impact on the real estate industry — Facebook business pages, targeted advertising and Facebook Live have all given agents the opportunity to connect with clients and leads like never before. So what do the pros at Facebook have planned for us next? Tarun Sharma, solutions engineer at Facebook, took the […]
Moderator Laura Monroe (Sequel) guided speakers Audie Chamberlain (Lion and Orb), Kindra Hall (Telzall, LLC), Peter Lorimer (PLG Estates), Stacie Perrault Staub (West + Main) and Kala Laos (JK Realty) through a few quick audience questions, among them: How do you incorporate your unique, forward-thinking marketing strategies with the more traditional door-knocking techniques? Listen in […]
On Tuesday, the real estate industry breathed an unexpected, if temporary, sigh of relief with news that single-family housing starts spiked to 930,000 units in November, up 5.3 percent over October for a 10-year high unattained since the subprime mortgage crisis of 2007. The gains piggybacked on increases in October, when overall housing starts rose […]
California is in the middle of a full-on crisis of housing affordability. The supply of homes for sale in our golden state has dropped off the proverbial cliff, income has not kept pace with price increases, and most folks don’t have the down payment to buy. Don’t head for the hills and go off the […]
In a nod to brokers, two Colorado multiple listing services have inked a deal to share real estate listing data. Information and Real Estate Services (IRES) in Northern Colorado and the Pikes Peak Association of Realtors began sharing active and sold listings on Monday through a free tool called RPR View from National Association of […]
Rather than fixating on email marketing tools during his Inman Connect presentation, marketing pro Joe Garcia told the Inman audience to start by focusing on the message within the email. To be effective, your message must be relevant, engaging, timely, and it should always have a clear call to action (CTA). Listen in to hear more […]
In this monthly column, Anthony Askowitz will explore a hypothetical Miami real estate situation from both sides of the broker/agent dynamic. A Miami agent has enjoyed a good career working full-time in real estate, but a new opportunity has her interested in making the transition to part-time. Agent perspective I have truly loved my decades […]
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe. Virtual staging company roOomy announced last week a collaboration with 3-D property modeling provider Matterport, who just last month partnered with one of China’s largest real estate agencies. In what seems like a very sensible partnership, roOomy […]
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