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Coldwell Banker CEO slams rivals for ‘headline grabbing,’ ‘puffery’

Coldwell Banker CEO Charlie Young criticized rivals Tuesday for trying to morph into technology businesses, saying they’re known mostly for “puffery.” Source: click here

Realogy expands iBuyer program, reveals cash backing for buyers

Realogy announced Wednesday the expansion of its iBuyer program and upcoming launch of a service that will give buyers cash backing. Source: click here

WATCH: How smart-home tech can translate to sales

Get a first-hand look at the smart-home tech gadgets that your clients want from Coldwell Banker Elite’s Angel Piontek, and find out how to leverage their benefits to help close your next sale. Source: click here

Federal Reserve keeps rates static, predicts no hikes in 2019

The Federal Reserve held interest rates steady at 2.25 to 2.50 percent on Wednesday as was widely expected. The board also signaled it expects no increases in 2019 – after four in 2018 – which could mean mortgage rates will continue to hold steady or even dip, according to economists. “It’s no surprise that the […]

Realogy launches ‘Agent X’ voice assistant, Facebook ad tool

The nation’s largest real estate company is not about to let other brokerages claim technological supremacy — at least not without a fight. Source: click here

How Curaytor is solving the Instagram marketing puzzle

Real estate sales and marketing platform Curaytor announced Wednesday, via Instagram, that customers are now able to integrate the popular picture-based social medium into their marketing plans. Curaytor will only communicate via The Gram for the next 30 days. Source: click here

Coldwell Banker open to merging franchise and company-owned leadership, executives tell Inman

Executives at Coldwell Banker are open to the idea of merging the leadership of the brand’s franchises and company-owned businesses. Source: click here

Opendoor nabs additional $300M at a reported $3.8B valuation

The iBuyer announced plans on Wednesday for “much more growth to come this year” and new products, and it’s reportedly buying and selling 3,000 homes a month. Source: click here

Branded Frank Lloyd Wright merch coming to a store near you

Ready for Frank Lloyd Wright-inspired luggage tags? Even as the legendary architect’s historic homes continue to command millions, the foundation billed with protecting his legacy is working behind the scenes to roll out branded merchandise including tables, lamps, rugs, notebooks, hardwood flooring and, yes, even luggage tags. Chief among the array of “lifestyle branded” products now […]

Coldwell CEO: Rebranding efforts not ‘out there for a vote’

At the end of the day, Coldwell Banker’s new logo is sticking around regardless of whether people like it, CEO Charlie Young indicated Tuesday. Source: click here

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