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5 unique marketing features that luxury brands nail

Luxury real estate brands excel in sophisticated branding, marketing and copy writing. Here are five ideas that real estate businesses looking to scale in 2019 can learn from luxe brands. Source: click here

Why you shouldn’t fear losing the real estate deal

Most agents will agree that losing a deal they’ve worked hard to put together is never fun. Sometimes though, it can almost feel like a higher power is at work and a failed deal can truly save the day. Here are three examples of how it can all work out just fine. Source: click here

Why today’s buyers will win the long-term game — even after a market shift

In this tale of two homebuyers — one who sold at the bottom of the market, and one who bought — we look at what happens when a homebuyer decides to play the long-term game and why we must teach our clients the long-term benefits of owning a home and locking in a mortgage payment […]

The befuddled state of today’s real estate technology

There’s much hype about technology in the real estate industry, but are real estate agents even using the technology available to them properly? Does the use of technology result in more sales? Will the company with the best technology win? And if so, what will they win? So many unanswered questions about agent tech — […]

The number of homeowners with negative equity rises

The number of homeowners sitting on negative equity has grown for the first time in four years, according to new data from CoreLogic released Thursday. Nationwide, 35,000 more homeowners now owe more for their mortgages than their homes are worth — an unexpected figure given that the numbers have been falling since 2015. In total, […]

Keller Williams slashes nearly 11K agents in ‘ghost’ purge

Keller Williams company-wide purge of “ghost agents” immediately dropped the franchisor’s agent count by nearly 11,000, according to company earnings. Source: click here

Bankrate successor to pay $28M in fines for fraud scheme

Baton Holdings, the successor company to financial services and marketing company Bankrate, has agreed to pay $28 million in fines to resolve a government investigation into accounting and a securities fraud scheme carried out by former executives. In settlement documents with the U.S. Department of Justice (DOJ), Bankrate admitted former executives engaged in a scheme […]

Airbnb acquires HotelTonight, last-minute booking app

Airbnb is acquiring the online hotel booking platform HotelTonight Inc. in a move to diversify its service offerings. The rental-by-owner company announced the acquisition Thursday, saying in a statement that HotelTonight will help further Airbnb’s mission to “create a world where anyone can belong anywhere.” HotelTonight was founded in 2010 and offers deals on unsold […]

Brokerage adds CPR training after hero agent resuscitates man

Florida real estate agent Laura Calhoun was freshening up a property when an emergency forced her to put her life-saving skills to use. Calhoun, who works at Inlet Beach’s Hilary & Reverie, was freshening up the flower beds at one of her listings when she decided to introduce herself to a neighbor next door. They […]

Competition from Zillow, AI is the biggest fear among brokers: NAR

Real estate brokerages anticipate big challenges to come from evolving technology and “nontraditional market participants,” according to a new NAR survey. Source: click here

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