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5 tips for blasting your brand out into the world

If you create and market your content right, your message to the world can become an enormous, self-sustaining and lucrative income stream for your business. Here’s five steps to put you on the fast track to creating your brand and disseminating it to the world. Source: click here

Are you making these embarrassing print marketing mistakes?

Do you regularly use snail mail print marketing? When used properly, it can be a powerful lead generator — but use it incorrectly, and you and your marketing piece end up in the garbage. Here’s an analysis of what several agents did right, as well as where they got it really wrong, with their marketing […]

Luxury Agent Spotlight: Sam Real

Our mission at Inman is to help agents and brokers solve their business problems. Luxury agents in particular need trusted referral partners. That’s why we launched the Luxury Referral Network — presented by Engel & Völkers — to help you connect with the right person, at the right time, and in the right place. This […]

A company founded and built on human potential

People want to be part of something better. They want to feel like they belong. People want to feel like they’re being heard and that their individuality is honored, that they have the opportunity to contribute and to earn a living which will not only finance their lifestyle today and tomorrow but also their dreams. […]

Tried and true: email marketing is still king of the hill

Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. However, when you look at the numbers, email marketing still has the highest ROI when it […]

The best advice I’ve ever received about luxury customer service

As a luxury real estate agent, you play many parts over the course of a day. From the moment you enter this industry, you are negotiating the fluctuating world of luxury markets, networking with a fascinating clientele, and connecting those clients with the most stunning and exclusive homes. For many agents, a reliable piece of […]

WATCH: Getting name recognition regardless of market size

Hear from a successful city agent and a small-town agent as they compare notes on everything from getting leads and listings to marketing tactics. Source: click here

How should ISAs be compensated? Here’s what you should know

Inside sales agents are the front line of your real estate company, and it is their responsibility to keep a steady flow of new business coming in through the door. Here’s what you need to know about designing a proper compensation model for ISAs. Source: click here

Judge dismisses suit accusing Zillow of antitrust over Zestimate

A New Jersey District Court Judge dismissed an antitrust lawsuit that alleged Zillow impacted competition by concealing the Zestimate on homes listed by certain brokerages. Source: click here

WATCH: Take a look at the real estate mergers and acquisitions landscape

Get a wholistic view of the trillion-dollar mergers and acquisitions activity for 2018, and take a deeper dive into what’s going on in the real estate tech market. Source: click here

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