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How to use direct mail to find off-market homes

The ability to find off-market homes is truly invaluable. As an agent, you’ll be able to win listings without worrying about competition and show buyers homes they can’t find anywhere else. Find out how Gary Boomershine uses the six M’s of direct mail marketing for the win. Source: click here

Remember manifestos? Here’s why it’s time to bring them back

You often hear real estate professionals drone on and on about customer service. Here’s the problem with that: There’s no record of it. Talk is cheap. Backing up that talk with the printed word, available for the world to see, is critical for success. Enter the manifesto. Source: click here

Why it’s time to pull back the curtain on commission

The value buyers get from their real estate agent is under greater scrutiny than ever. Now more than ever, buyer’s agents need to prove their worth. Source: click here

5 things every agent must do to reach the next level

Getting through the first year, joining the million dollar club, growing a team — regardless of the goal, every real estate agent wants to know how to get to the next level at some point in their career. We spoke to experts on lead gen, social media, content marketing and leadership to find out what […]

Compass, eXp executives named ‘top CEOs’ on Glassdoor list

Compass CEO Robert Reffkin and eXp Realty CEO Glenn Sanford stood among a scant few real estate executives named in Glassdoor’s annual list of the top chief executives across the nation’s large, medium and small companies, it was announced Tuesday. Reffkin, the CEO and co-founder of Compass, snagged the 63rd spot on the large companies […]

Zillow peering in your window may be a good sign

With its impressive stock turn around, Zillow is stalking firms that can support their fast growing instant-offer biz model. Source: click here

Lennar partners with SkyNav in mixed-reality marketing

National homebuilder Lennar announced this week that it has partnered with San Francisco-based SkyNav to showcase a Summerville, South Carolina, master-planned community called Summer’s Corner. Source: click here

Multifamily home automation startup SmartRent raises $32M

SmartRent, a company that provides home automation services for multifamily properties, announced Wednesday that it has raised $32 million from a group of investors including a powerful firm that also just poured cash into a maintenance startup. Arizona-based SmartRent plans to use the new, Series B funding to beef up its ability to “perform rapid, […]

Top companies bet on Inman Connect Las Vegas

While Inman Connect attendees are booking their flights, getting hair cuts, ordering business cards, and reviewing the agenda, franchises, service and solution providers for the industry are also preparing. Because Inman Las Vegas isn’t just bigger, better, bolder in terms of content. That goes for our sponsors, too. You won’t find kiosks in Las Vegas […]

NAR’s tech accelerator REACH goes global

REACH — which first launched in 2013 and is part of NAR’s Second Century Ventures investment fund — has worked with dozens of companies over the years including House Canary, BoxBrownie and BombBomb. The goal is to provide promising new companies with training, networking and other resources to further their growth. Source: click here

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