Industry CRMs heavily integrate text-marketing these days, and apps like TapText are emerging to help make texting proactive instead of reactive. Source: click here
One day after Google announced that it would invest $ 1 billion on housing in California’s Bay Area, economists praised the move but expressed skepticism that it will actually solve the region’s crisis-level affordability issues. Danielle Hale Realtor.com Chief Economist Danielle Hale had some praise for the tech giant’s plans, describing them as a “laudable […]
Amazon this month became the latest in a string of high-profile tech companies to pledge new support for affordable housing, promising to donate money to several nonprofits and to match employees’ contributions to a variety of affordable housing projects. The online retailer announced its housing plans last week in a statement, saying that it had […]
Zillow cut the ribbon on its Zillow Home Loans office today, in Overland Park, Kansas. The headquarters will serve as the main hub for its nascent mortgage program, which was launched in the wake of last year’s acquisition of the Overland Park-based Mortgage Lenders of America. Source: click here
Long the frontman for the company’s technology development, Josh Team stepped into a new role this year as president of Keller Williams, answering directly to CEO Gary Keller. Source: click here
Disruptors, iBuyers, lawsuits — what’s a traditional broker to do? Regular columnist and indie broker Erica Ramus is tired of hearing industry woes about being disrupted. It’s time to stop whining about it and do what you can do to ensure your future. Here’s why. Source: click here
The ability to find off-market homes is truly invaluable. As an agent, you’ll be able to win listings without worrying about competition and show buyers homes they can’t find anywhere else. Find out how Gary Boomershine uses the six M’s of direct mail marketing for the win. Source: click here
You often hear real estate professionals drone on and on about customer service. Here’s the problem with that: There’s no record of it. Talk is cheap. Backing up that talk with the printed word, available for the world to see, is critical for success. Enter the manifesto. Source: click here
The value buyers get from their real estate agent is under greater scrutiny than ever. Now more than ever, buyer’s agents need to prove their worth. Source: click here
Getting through the first year, joining the million dollar club, growing a team — regardless of the goal, every real estate agent wants to know how to get to the next level at some point in their career. We spoke to experts on lead gen, social media, content marketing and leadership to find out what […]
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