Marketing plans have a purpose, but in order to achieve a team’s greatest success, it’s essential that everything is executed in sync with one another—not independently. The plan itself puts everyone on the same page, defines who you’re targeting and how you’re going to reach your audience. But to achieve the greatest amount of success, […]
When I was with a big box at the advent of social media, the higher-ups seemed to tolerate my blog, but they strongly suggested that I “get my nose out of that laptop and go out and meet people.” My how things have changed. Source: click here
The multiple listing service invited Compass to discuss a policy that bans off-market listings, but said it’s not afraid of a lawsuit and won’t back down. Source: click here
On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer talks through the importance of surrendering. Source: click here
Amid a heated industrywide debate over off-market listings, Compass this week sent a “pre-litigation letter” to Bright MLS threatening legal action over the multiple listing service’s new pocket listing policy. Source: click here
The large franchisor also said Thursday it saw a 3.5 percent increase in its total agent count. Source: click here
United Real Estate, a large national franchisor with over 6,000 agents and $6.6 billion in sales volume, just announced that it is merging with Charles Rutenberg Realty. Rick Haase A Fort Lauderdale, Florida-based brokerage, CRR has over 1,000 agents working across the southern part of the state. According to statements made by both companies, Charles […]
A real estate agent recently received a firm response after soliciting a homeowner’s business, to the effect of: “I am not selling. Please don’t call me again.” How should she have responded? Respect the homeowner’s wishes and move on, most agents agree. But there are a number of ways to sign off tactfully, perhaps even while sowing seeds for future business. […]
In light of the growing attention on NAR’s proposal to ban pocket listings, Inman reached out to executives from major real estate firms across the U.S. to find out where they stand. Source: click here
In a conversation at Luxury Connect, three media mavens well-versed in the luxury lifestyle — Sophie Donelson, former editor-in-chief of House Beautiful; Mark Ellwood, editor-at-large of Robb Report; and Jenni Avins, global lifestyle correspondent of Quartz — discussed luxury tastes outside of the real estate transaction. Source: click here
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