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Former franchise sues RE/MAX Integra over ‘predatory recruiting’

Leading Edge Real Estate, a Boston indie that split from RE/MAX Integra is suing its former franchisor for what it’s calling a “predatory recruiting” campaign in violation of franchise agreements, in the wake of the divorce. Source: click here

New Zillow CEO saw iBuying as ‘existential threat,’ envisions changes to agent ad model

Zillow dived into iBuying after seeing it, and startup Opendoor specifically, as an “existential threat,” the company’s newly reinstalled CEO said this week, and he anticipates major changes to its current practice of charging agents for a subscription to get leads. Rich Barton, co-founder and CEO of Zillow Group Rich Barton, who returned to the […]

WATCH: The anatomy of a solid marketing plan

As an agent, marketing is almost always playing on a loop in the back of your mind, which makes sense as bringing in business directly feeds your bottom line. In this video, Molly McKinley and Valerie Garcia outline how to create a successful marketing plan.  Source: click here

Miami power agents The Jills rebrand, join forces with the Zeder Team

Changes are afoot for Miami’s best-known real estate duo: On Wednesday, The Jills announced that they are forming a new company via a collaboration with the Zeder Team. The newly-formed Jills Zeder Group will continue to specialize in luxury Miami real estate. The new group includes Jill Hertzberg and Jill Eber, whom many in the […]

WATCH: How to work (and own) seller leads on a team

A potential client reaches out and specifically wants to work with the team lead. How do you distribute listing leads in this case, and how do you build trust with the seller? Find out from Northrop Realty’s Creig Northrop, who does this flawlessly with his 2,000 lead calls per year. Source: click here

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