If you create and market your content right, your message to the world can become an enormous, self-sustaining and lucrative income stream for your business. Here’s five steps to put you on the fast track to creating your brand and disseminating it to the world. Source: click here
Do you regularly use snail mail print marketing? When used properly, it can be a powerful lead generator — but use it incorrectly, and you and your marketing piece end up in the garbage. Here’s an analysis of what several agents did right, as well as where they got it really wrong, with their marketing […]
People want to be part of something better. They want to feel like they belong. People want to feel like they’re being heard and that their individuality is honored, that they have the opportunity to contribute and to earn a living which will not only finance their lifestyle today and tomorrow but also their dreams. […]
As a luxury real estate agent, you play many parts over the course of a day. From the moment you enter this industry, you are negotiating the fluctuating world of luxury markets, networking with a fascinating clientele, and connecting those clients with the most stunning and exclusive homes. For many agents, a reliable piece of […]
Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. However, when you look at the numbers, email marketing still has the highest ROI when it […]
Our mission at Inman is to help agents and brokers solve their business problems. Luxury agents in particular need trusted referral partners. That’s why we launched the Luxury Referral Network — presented by Engel & Völkers — to help you connect with the right person, at the right time, and in the right place. This […]
Building products for the real estate world is more complicated than it seems when data comes into play. Get an insider’s look at what you need to know when accessing data for your projects. Source: click here
A New Jersey District Court Judge dismissed an antitrust lawsuit that alleged Zillow impacted competition by concealing the Zestimate on homes listed by certain brokerages. Source: click here
Companies today must be fortified with transformative leaders — not executives who hold onto the past, peddling fear and resisting change. Source: click here
Hear from a successful city agent and a small-town agent as they compare notes on everything from getting leads and listings to marketing tactics. Source: click here
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