Do you regularly use snail mail print marketing? When used properly, it can be a powerful lead generator — but use it incorrectly, and you and your marketing piece end up in the garbage. Here’s an analysis of what several agents did right, as well as where they got it really wrong, with their marketing […]
As a luxury real estate agent, you play many parts over the course of a day. From the moment you enter this industry, you are negotiating the fluctuating world of luxury markets, networking with a fascinating clientele, and connecting those clients with the most stunning and exclusive homes. For many agents, a reliable piece of […]
Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. However, when you look at the numbers, email marketing still has the highest ROI when it […]
People want to be part of something better. They want to feel like they belong. People want to feel like they’re being heard and that their individuality is honored, that they have the opportunity to contribute and to earn a living which will not only finance their lifestyle today and tomorrow but also their dreams. […]
Our mission at Inman is to help agents and brokers solve their business problems. Luxury agents in particular need trusted referral partners. That’s why we launched the Luxury Referral Network — presented by Engel & Völkers — to help you connect with the right person, at the right time, and in the right place. This […]
Hear from a successful city agent and a small-town agent as they compare notes on everything from getting leads and listings to marketing tactics. Source: click here
Inside sales agents are the front line of your real estate company, and it is their responsibility to keep a steady flow of new business coming in through the door. Here’s what you need to know about designing a proper compensation model for ISAs. Source: click here
A New Jersey District Court Judge dismissed an antitrust lawsuit that alleged Zillow impacted competition by concealing the Zestimate on homes listed by certain brokerages. Source: click here
Get a wholistic view of the trillion-dollar mergers and acquisitions activity for 2018, and take a deeper dive into what’s going on in the real estate tech market. Source: click here
Building products for the real estate world is more complicated than it seems when data comes into play. Get an insider’s look at what you need to know when accessing data for your projects. Source: click here
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